PharmaSim Report OCM Group Allstar Brands Lab Example | Topics and Well Written Essays - 1250 words

PharmaSim OCM Group Allstar Brands - Lab Report Example Marketing plan or strategy must describe the key or augmented product characteristics and the kind of benefits they provide to the customer, the pivotal price that bounds company profitability yet providing value for money for the customer, tempting promotions that wil attract people to buy the product and a sound distribution and placement strategy to create access for the customers. Our target market segments was basically the retired segment where Allround had the most penetration and the largest (30%) market share. The prime reason for the selection of this market was the fact that they are most prone to body aches due to ageing. Since Allround product had the most amount of Analgesic, it was more suitable for aches and fever than cold symptoms. The brand is the clear market leader in this market segment. Most consumers use this product for nighttime relief because of the strength of the medication and because the alcohol and antihistamine help the patient rest. How you adjusted your pricing, channel, and promotions in response to the changes in: a) Macroenvironment of the Industry: Macro-economic environment changes such as change in government regulations; taxes, demographic changes and political environment highly affect the performance of the brand. For example, decline in industry growth and rise in infaltion negatively affected all the companies (including Allround brands) in the market. The cost of goods sold became higher than the previous period and hence our bottom line took a hit. After a consistent decline in the industry profits and growth, because of the competitive nature of the industry or changes in government policies for OTC, the macroeconomic environment changed in Period 8 when it increased by almost 12% period-over-period growth. Due to anticipatory high growth, the prices of the product were marginally increased ($1) in the respective period in order to leverage the benefits of market boom. b) Consumer Behaviors: Generally speaking, m arketing revolves around people. In the words of Peter Drucker, â€Å"Marketing is the entirety of the business from the perspective of the customer.† Hence, it is imperative to understand consumer behavior in order to gain customer insights and apply it to one’s brand strategy. In PharmaSim, consumer behavior was studies through market research reports and analysing shopping trends of the customers. The following insights were gained about our target market segments: Majority of the customer bought their over-the-counter medicines from grocery stores Majority of the physicians and pharmacists recommended brands Coughcure and End c) Competitors’ moves: Similar to the real world, one cannot play in insolation in PharmaSim, hence competitors’ reactive and aggressive moves affect your Dripstopperformances and strategies. For example, Besthelp, Coughcure and End

Liberal Stuides Essay Example | Topics and Well Written Essays - 750 words

Liberal Stuides - Essay Example The travelers, from who all people a million years into the future descend, are made up of a captain, a Japanese woman with her daughter, an American widow, a young visually impaired girl and 6 Kanka-Bono lasses inhabitant of South America, every one of them with a strange or humorous back story. The book traces their expedition from Ecuador to an isolated island in the Galapagos, whereas the rest of civilization plunges into disaster. In Kurt Vonnegut’s Galapagos, the concept of natural selection reveals a world full of mystery and awe and we are able to examine this wonder, when we study the chance component in natural selection. According to the lessons learnt from Galapagos, the chance component in natural selection divides up distinctiveness with the secrecy constituent of God, and consequently is a probable substitute for that mystery. Nevertheless, the protagonists are not as active in participation in that strange â€Å"dimension of the universe† other than sufferers of the deterministic force which underlies the chance mechanism that is natural selection. When this malicious force is examined, a conclusion is arrived at, that it too bears a resemblance to the mechanistic viewpoint of the world put forward by evolutionary discipline. Vonnegut’s readers get to feel the power or fear in Darwin’s idea of natural selection that takes place in Galapagos. At the onset of Galapagos, Vonnegut depicts the â€Å"big rains† devastate humanity and the earth, even though later, via the material mechanisms of natural selection, the big brains later evolve into â€Å"smaller skulls† and accordingly the earth and humanity are able to be saved from devastation. There are those that put forth the argument that Mary acts out a crucial role in the latest creation, since her engineering in genetics produces a new family that is able to survive the